Be Discoverable with Directional Signs


Discoverability is Key to Attracting & Guiding Customers

Directional Signs, often called Way-Finding Signs, do exactly that – they help customers find their way “to” or “through” your business location. Located in a busy mall or crowded strip center? The faster potential customers can locate your business, the less likely they are to give up or settle for a competitor they can find.

Few things can frustrate (and lose) customers quicker than when they’re unable to easily locate a bathroom, dressing room or customer service department. Show your customers you value them and their time. Directional Signs help customers always know where they are in your store, without them having to ask.

Where’s Waldo? is a children’s game, not a sound business strategy.

Directional Signs:

  • Guide people with easy-to-read directories that inform customers & improve traffic flow.
  • Direct traffic, control parking and point visitors precisely where they want to go.
  • Improve customer experience with stress-free navigation.
  • Provide visual brand continuity helping you create “top-of-the mind” awareness.
  • Comply with ADA standards.
  • Note: Moms and families LOVE stores with great Directional Signs. When a kid needs a bathroom, they need a bathroom.
Sign Fact: Did you know that 61% of consumers have failed to find a business because of too small or unclear signage? Paladin can ensure your business is easy to find and navigate.